When will I see results for my Digital Presence Spend?

A well-designed Digital Presence strategy will start showing results in a matter of a few months as the changes being made are picked up by search engines and added to their indexes. As the search engines update how they view your website, archiving technical updates, new content and more – you will see the results for yourself.

At the shortest, you can start seeing results in 60-90 days for the first series of changes to start showing their impact on search results. However the misconception that Digital Presence is a one and done thing is a very big one. Many business and website owners have become upset because they didn’t rank on the 1st page of Google SERP after the 1st month that they paid for SEO. It’s important that clear expectations are set and KPIs established prior to working on a Digital Presence strategy or campaign.

Digital Presence is a Long Term Strategy

Digital Presence includes SEO, Social Media Optimization & Marketing, PPC & Paid Ads, Content Marketing and Reputation Management. Depending on how the strategy is put together and which of these elements are being used or pursued you will see results at different points. In order to really appreciate the changes being made, it’s important that you give it a full year that way you can analyze the results versus the previous year.