Content Marketing and Content Development is the strategic approach to identifying information that visitors will want and NEED from your website. In order to create engagement, the content on a site must be unique, crafted well and provide value to visitors.

Content in the early 90s and content in 2018 are two vastly different things. It used to be very text focused. Content has now evolved to include things like infographics, informational charts and tables, studies and testimonials, lists or listicles, e-books, audio, video and more.

One of the most important elements of a website will be the content you create for it. Developing and implementing unique and valuable content on your website is very important to it ranking highly in search results.

The hard part can be figuring out a content strategy, what to write about and how to create fresh, exciting content that will continue to attract and engage visitors. Through our ContentMatrix Content Marketing service, we connect you with experienced writers that will craft high-quality content in the brand voice that is uniquely yours.

How often doi need to add new content to my website?

How often indeed? The frequency of content updates will vary based on your business niche. If you are a news site, as quickly as the news rolls in, if you are a seasonal business then the frequency will be considerably less. However, the best practice is to add at least 1 new well-crafted piece of content in text, infographic, video or another format.

The important thing to remember is that you should be regularly updating the content on your site, frequently enough that your visitors engage with the information you are providing.