What is HTTPS?
HTTPS or as it’s full name of Hyper Text Transfer Protocol Secure is the secure version of the more common HTTP that we’ve come to know since the dawn of the internet age. It allows for secure communication between your web server and the browser you’re using to view this website.
Historically, encrypting your website using SSL/TLS encryption and enabling HTTPS on a website was used by primarily by companies that were focused on selling things online. One of the major use cases was accepting payments through your website. With the increasing amount of websites being hacked and security breaches, it’s now more important than ever for everyone to offer visitors a secure browsing experience.
Starting in January 2017, Google decided that HTTPS enabled or secure websites will receive a higher placement in SERP, the Search Engine Results Page than those who do not have SSL/TLS encryption and HTTPS security enabled by default.
Do I need it for my website?
Simply put – Absolutely! If you haven’t had a chance to make the switch yet, we suggest you make it a priority to start the planning process immediately. There are a lot more malicious characters on the web now than ever before in history. Securing your website can be done one of several ways. There are both free and paid options for getting an SSL certificate for your website. Each has it’s advantages and potential downfalls.
Are you worried that you might break your website by trying to do this yourself? Call and speak with one of our Digital Presence Specialists and we’ll get you moving in no time.