What is Local SEO?

Local SEO (Search Engine Optimization) is a set of strategies that work to optimize your website/brand or business for a localized area instead of the internet at large. For example, you are a bakery located in Brooklyn that caters to people looking for Gluten Free baked goods. You’ve built a website and social media pages, but nobody seems to know that you exist.

This is where Local SEO comes into play, it helps you get the word out by providing relevance to your business in a more approach to getting in front of prospects and current customers. There are of course other elements to local SEO such as business directories, business listings, industry databases and more.

Why should I invest in Local SEO?

The best reason why it’s a good idea to invest in Local SEO is right in your hand – your phone! More than half of all search traffic now originates from a mobile device. That means people are looking for the answer to their search query usually within a very small area. That can be as small as the part of the city you’re located in or a radius of a few miles if you’re in a less densely populated area.

By investing in Local SEO you provide much more relevance to people searching for what you offer in a more immediate way.