Social Media Marketing is the overall practice of gaining attention and traffic to your brand profile or page on social media networks like Facebook, Twitter, Instagram, Pinterest, Snapchat and more. Other elements that should be considered are social signals, the ability to leverage social media platforms to drive traffic back to your website.

Each platform gives you a chance to get in front of an audience of millions, if not billions of users around the world. Understanding the differences between each platform is a crucial part of building an appropriate social media marketing strategy.